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Key Personnel
Tony Medic Research Consultant

Milicante Consulting is headed by Tony Medic. Over the past 25 years, I have worked in the areas of market research, economic research and social research. I have successfully run an independent research consultancy since 2002 and have gained a myriad of experience working on varied research projects across Australia. I am a qualified statistician, having gained a Master of Statistics and subsequently having taught statistics at Swinburne University.

Throughout my career, I have demonstrated a strong business acumen and commercial awareness to help identify clients' needs. I have displayed exceptional project management skills, having project managed over 80 major projects.

I am a highly professional and quality focused research professional engaging in robust and valid empirical methodologies. Furthermore, I have exceptional staff management skills, having managed over 200 staff members over the past 25years.

Not only have I accumulated over 25 years’ experience in business development in commercial and government research, but I have also successfully inspired and led teams to deliver exceptional research outcomes, often in difficult field environments.

My most rewarding successes have come from strategically advising senior management regarding marketing and advertising strategies, brand positioning and competitor analysis.

​I pride myself on also being creative and innovative, able to leverage on knowledge and tools to generate new ideas, methods of problem solving and process improvement.

Throughout my career, I have conducted numerous research projects across a broad array of topics. I have consulted to both private and Government clients including the following:


  • Allianz Insurance

  • Ford Australia

  • McDonald's

  • Subaru Australia

  • ASGARD Wealth Solutions

  • Gemba Group

  • Melton Shire Council

  • Synovate

  • Australia Post

  • Honda

  • Moonee Valley City Council

  • Telereach Pty Ltd

  • Australian International Motor Show

  • IBM

  • Paul Collings and Associates

  • Toyota Motor Corporation Australia

  • BenchMark Research

  • Imagination

  • Prime Mystery Shopping

  • Toyota Technical Centre Australia

  • Booz Allen Hamilton

  • JWS Research

  • Queensland Investment Corporation (QIC)

  • Victorian Automobile Chamber of Commerce

  • City of Boroondara

  • Kingston City Council

  • Salvation Army

  • Wattyl Paints

  • Department of Human Services

  • Lexus

  • Sealcorp

  • Whitehorse Manningham Libraries

  • Department of Jobs, Precincts and Regions

  • M Power Communication

  • Skyhigh Traffic Data

  • World Surf League Australia

  • Diversified Specifics

  • Market Solutions

  • Smorgon Steel

  • Yourhome Inspiration

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