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Automotive Research

Milicante Consulting has been involved extensively with the automotive industry since 1998.


Tony Medic commenced his involvement in the automotive industry at Toyota Australia as a human resources analyst, based at their Altona manufacturing plant.


He was subsequently employed at the Victorian Automobile Chamber of Commerce (VACC) as a Research Analyst and Milicante Consulting continues to conduct numerous market research studies and economic impact studies for the automotive industry.


Furthermore, Milicante Consulting was the preferred supplier for all market research and economic impact services for the Australian and Melbourne International Motor Show since 2002.

Research conducted for the automotive industry include:


  • Brand analysis;

  • Market feasibility studies;

  • Product feedback & development;

  • Car clinics;

  • Sport sponsorship evaluations;

  • Customer satisfaction;

  • Event research;

  • Economic impact studies;

  • Alternative fuels research;

  • Vehicle demand analysis;

  • Segmentation studies;

  • Advertising & communication effectiveness;

  • Motor sport research;

  • Magazine readership surveys;

  • Human resources analysis;


Our automotive industry clients include:


  • Australian Automobile Dealers Association (AADA);

  • Ford Australia;

  • Honda Australia;

  • Lexus Australia;

  • Subaru Australia

  • Toyota Motor Corporation Australia (TMCA) – Sales and Marketing and Engineering Design (TTCAU);

  • Toyota Motor Corporation Australia (TMCA) – Human Resources; &

  • Victorian Automobile Chamber of Commerce (VACC).


If you would like to find out more about our automotive research services, please send an email to:

Automotive enginerring research
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