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Event Research

Milicante Consulting is a leader in undertaking event and exhibition research. Event research typically involves survey research, incorporating descriptive and advanced statistical methods.  The objective is to:


  • Identify patron assessment of the event;

  • Assess the effectiveness of the event from the patrons' perspective;

  • Identify the critical success factors associated with the event;

  • Undertake a demographic / socioeconomic analysis of the patrons attending the event;

  • Determine the effectiveness of the event advertising campaign;

  • Assess prospective initiatives associated with the event;

  • Enhance the effectiveness of the marketing strategies of exhibitors at events;

  • Determine the economic impact of the event; and

  • Provide a deeper understanding of the attitudes, perceptions, opinions, requirements and the demographic and socioeconomic characteristics of event patrons.


Milicante Consulting has undertaken event research at a number of events for state governments, local governments and Australia's largest organisations. Some of the events where we have undertaken market research and/or economic impact studies include:





























If you would like further information regarding event research, please contact Milicante Consulting at

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