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Economic Impact Research - Major Events

Milicante Consulting is a leader in undertaking event and exhibition research. Conducting an economic impact assessment enables the quantification of the net economic benefit that an event contributes to an economy.


In general, an economic impact assessment is undertaken to portray the economic benefit of the event in an attempt to attract funding from external sources and/or to raise the profile of the event.


Governments place stringent criteria on conducting an economic impact assessment. Failure to adhere to recognised criteria will result in potentially flawed results that may be rejected by Government. Government will primarily focus attention on ‘new’ expenditure to the geography of interest rather than expenditure that results from ‘local’ residents.


Conducting an economic impact assessment requires detailed research, that is sufficiently categorised to enable both direct and indirect expenditure to be measured, to ensure a thorough assessment of the economic impact of the event.


Milicante Consulting has vast experience having undertaken multiple economic impact assessments for the Department of Jobs, Precincts and Regions and other major event organisers since 2002. Economic impact assessments conducted by our group include:


  • 2020 World Cup Gymnastics

  • 2020 Festival of Sails

  • 2019/20 Presidents Cup

  • 2019/20 AUS-X Open

  • 2019/20 Come From Away

  • 2019 Melbourne Esports Open

  • 2019, 2017, 2015 & 2013 Rip Curl Pro

  • 2018 World Cup of Golf

  • 2018 Mandela My Life: The Exhibition

  • 2018 Real Madrid World of Football Experience

  • 2018 Wallabies vs Ireland Rugby Match

  • 2017/18 Volvo Ocean Race Melbourne

  • 2018 and 2017 Fast5 Netball World Series

  • 2017 House of Dior Exhibition: 70 Years of Haute Couture

  • 2017/18 Pop Up Globe

  • 2017 Kinky Boots: The Musical

  • 2017 Oates Victorian Open

  • 2016 International Champions Cup

  • 2016 Jurassic World: The Exhibition

  • 2015 International Champions Cup

  • 2012 State of Origin Melbourne Match

  • 2010 and 2004 Australian and Melbourne International Motor Shows

If you would like further information regarding economic impact assessments of events or exhibitions, please contact Milicante Consulting at

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